Your Own Digital Product | LDA Digital Marketing

How to Create Your Own Digital Product (Step-by-Step)

There are several ways to acquire your own digital product. Below, we explore three popular methods:

Private Label Rights (PLR)
Outsourcing
Do It Yourself (DIY)

1. Private Label Rights (PLR)

Creating original content can be one of the biggest challenges for marketers. It takes time, creativity, and often a significant financial investment. Fortunately, there's a smart shortcut: using pre-made content through Private Label Rights (PLR).

PLR is one of the easiest and most cost-effective ways to get your own digital product.

Private Label Rights allow you to purchase a non-exclusive license to a digital product, like an eBook, video course, or article bundle, which you can modify and brand as your own. With PLR, you're permitted to republish, reproduce, and repurpose the content however you see fit.

Note: Since PLR licenses are non-exclusive, others may also use the same content. That’s why it’s wise to customize and personalize your product to stand out.

PLR has become a go-to solution for entrepreneurs and marketers who want the benefits of content marketing without the overhead of producing everything from scratch.

How PLR Works:

Join a PLR platform – Most networks offer a free signup.
Choose your content – Browse their library for content that fits your niche.
Purchase access – You can either pay per product or subscribe for ongoing access.

Popular PLR Networks:

PLR Site Rating Type

PLR Me 5.0 / 5 Product Store

PLR Database 4.8 / 5 Membership (from $10/month)

Big Product Store 4.8 / 5 Membership (from $9.95/month)

ID PLR 3.8 / 5 Membership (from $13/month)

PLR Products 3.9 / 5 Product Store

But Quality PLR 3.6 / 5 Product Store

Get access to done-for-you PLR content you can brand as your own and keep 100% of the profits.

Once you download a PLR product, you can:

Modify it to match your voice or niche
Repurpose it into audio, video, or print
Add personal stories or extra insights
Bundle it with other products for added value

Key Benefits of PLR:

Cost-Effective – A PLR eBook might cost less than $10, while hiring a writer could cost $200–$500 or more for the same topic

Time-Saving – Skip the blank page and fast-track your product launch. Just edit, brand, and publish.

Content Consistency – Stay active by publishing regularly without always creating from scratch.

2. Outsourcing

If you'd rather have custom content made for you, outsourcing is another great option. There are many freelancing platforms where you can hire talented creators to develop digital products tailored to your needs.

Top Freelance Platforms:

Fiverr
Upwork
Freelancer
Contena
FlexJobs
Textbroker
Contently
MediaBistro
Constant Content

While outsourcing allows for highly customized, unique content, it often requires:

A higher budget
Time spent hiring and reviewing work
Clear communication to get the results you want

Ghostwritten content can be significantly more expensive than PLR, but it provides greater originality and exclusivity.

3. Do It Yourself (DIY)

If you're knowledgeable or skilled in a particular area, creating your own product may be the most authentic route. Doing it yourself gives you full control over the content, style, and structure.

You can amplify your efforts using modern tools. For example, if you're writing an eBook, software like Sqribble makes it easy to turn your content into a professionally designed product using pre-built templates.

However, keep in mind:

DIY takes time and dedication
It may delay your launch if you're handling everything solo

While doing it yourself gives you total control, it may not always be the fastest or most efficient approach, especially if you're aiming to launch quickly.

Final Thoughts

Whether you choose PLR, outsourcing, or the DIY route, the key is to take action and get your product out there. A digital product is a powerful income-generating asset, and with the right method, you can have one up and running in no time.